Communications strategy for EU tourism research project
Guiding a multi-national team to engage stakeholders and promote their research and resources.
My Work
Here's a selection of my communications work for impact-led organisations, plus feature writing about changemakers and travel.
Before my freelance days, I also promoted my local region in the Visit West marketing team and led the content team at an agency.
Feel free to email me to ask for specific samples.
Communications Strategy
Communications strategy for gender equality non-profit
Leading on annual and campaign strategy that champions a more equitable industry.
Webinar planning and delivery for multi-national projects
Coordinating and promoting a joint webinar between Horizon Europe projects that received sign-ups from 38 countries.
Sun, Sand and Ceilings: Industry report launch
I used this report launch to secure media coverage, engage industry stakeholders and grow our mailing list.
Launch campaign for Storyhunt experience
A comms plan that helped launch this new digital walking trail experience and exceed its target number of users.
Communications plan for Writers' Day event
Supporting Storytale Festival to reach a new audience and promote their first event for adult writers.
Tone of voice handbook for Equality in Tourism
A set of guidelines to ensure consistency among Equality in Tourism's internal team and guest writers.
Writing
Bristol founders article for Employment Hero
An interview with two SME owners about building community-minded businesses, and what peers can learn from their approach.
Sustainability feature articles for Euronews
Features and book reviews for the Europe-wide publication's Earth and Travel sections.
Impact-led articles for Social Supermarket
Producing SEO-led pieces, thought leadership, feature-style interviews, Q&As and case studies for the blog.
SEO articles for Rover's dog-friendly pub campaign
I contributed several articles optimised for local SEO for the 2024 edition of this PR campaign.
Articles for trivago's online magazine
Two features for trivago's online magazine – a behind-the-scenes story with Chelsea FC Women players, and a guide to Bristol's nightlife.
Interview feature with Wake the Tiger founder for TOPIA Magazine
An interview with Luke Mitchell about creating otherworldly arts experiences grounded in the need for real-world change.
Print feature articles for Circus Journal
I wrote two articles for the South West magazine featuring interviews with local activists.
Travel article about Slovenia for Matador Network
A round-up of five of the best places to experience Slovenia's natural beauty for a global travel publisher.
Content Marketing
Content and editorial work for regional tourism board
I oversaw the editorial calendar for blog content across all Visit West websites.
Web, newsletter and social copy for Social Supermarket
Crafting copy for SEO and brand storytelling for B2B and B2C audiences.
Social media management for national wildlife charity
Managing the Badger Trust's social media channels and revising the strategy for increased engagement.
Content marketing for non-profit events company
I supported Better Events Bristol to launch their independent markets via social and web content.
Want to chat about working together? Email copybykavita@gmail.com or connect with me on LinkedIn.
